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Gucci CEO And Creative Director Will Leave Both Sides Next Year.

2014/12/17 14:14:00 16

GucciCreative Director

Gucci Gucci has the world's third largest extravagant Group Kering SA Kai Yun group announced on Friday that Gucci Gucci CEO Patrizio di Marco and creative director Frida Giannini will leave the brand in early 2015. On Friday, Kering SA opened a low price of 1.34% and reported 158 euros.

Analysts say that Gucci Gucci, a luxury brand that will be phased out, will finally come to terms.

Gucci SA, the world's third largest luxury group, owns Kering SA, Kai Yun group, announced on Friday that Gucci Patrizio chief executive officer Patrizio di Marco and creative director Frida Giannini will leave the brand in early 2015. On Friday, Kering SA opened a low price of 1.34% and reported 158 euros.

Patrizio di Marco will officially leave office in January 1, 2015, replaced by Marco Bizzarri, President of Kering SA Open Cloud group luxury fashion and leather goods division. The Frida Giannini will be abdicated after the Milan Gucci fashion week at the end of February, displaying the Gucci 2015 autumn and winter series. Its successor will be announced later.

Patrizio di Marco is a love affair with Frida Giannini. The two started dating in 2009, and in March 2013, Frida Giannini gave birth to Patrizio di Marco's first daughter Greta.

Over the past two years, the luxury market has been in a depressed environment. Gucci, Gucci Vuitton, Louis Weedon, Herm, s, Hermes and Chanel Chanel and other global luxury brands have performed differently. Among them, Gucci Gucci has the worst performance, and sales in have been declining.

At the end of last month, Kering SA opened the three quarter earnings report as of September 30, 2014. The Gucci Gucci business showed no signs of improvement. Sales in the three quarter fell 1.6%, from 864 million 800 thousand euros in the same period last year to 851 million euros, down 1.9% from the base, far less than the 0.6% decline expected by analysts. According to No Agency, a research firm, sales of Gucci Gucci brand have dropped for 5 consecutive quarters, and the three quarter of this year has declined compared with sales.

Analysts on Gucci Gucci brand Disappointing performance continued to show disappointment. Although the overall decline of the industry was the reason for its sales decline, the brand itself also had quite a few problems, including lack of innovation, too many accessories, too much average price and rapid price increase. If we do not change strategy or introduce new talents, we will be eliminated.

Luca Solca, a leading analyst in the luxury goods industry and Exane BNP Paribas, said Gucci Gucci should learn from Hedi Slimane to bring about changes in Saint Laurent. "You can't always use the old logo, you need to break through innovation." At present, Saint Laurent is the flagship brand of Kering SA, the fastest growing flagship brand of the cloud group and even the whole industry. The controversial designer Hedi Slimane has been leading the double-digit growth of the brand after joining the brand. The three quarter revenue increased by 27.6%, an increase of 27.5% over the base. The rapid growth of Bottega Veneta Bao butterfly family, the brand's three quarter revenue growth of 10.4%, an increase of 10.8% over the basis.

For the industry's lack of "innovation" accusation, Kering SA spokeswoman of last month's Reuters told Reuters that the group is satisfied with the "high-end strategy" of Gucci.

As Asian sales slowed down or dropped, the two luxury goods Gucci Gucci and Louis Vuitton Louis Weedon announced in a high profile in 2013 "high-end strategy", which focused on products with higher prices and carried out the "go Logo" campaign. According to Reuters statistics, over the past 4-5 years, Gucci Gucci has increased its total price by more than 40%, which has also prevented many consumers from evade. Most luxury goods will raise their prices about 2 times a year, with a price range of 5%-10%.

In addition to Louis Vuitton Louis Vuitton Herm, s Hermes has been holding exhibitions and moving the exhibition to China. Gucci Gucci seldom does similar marketing. Jimmy Choo co-founder Tamara Mellon said Tom Ford left Gucci Gucci was missing some "special things". In 2004, Tom Ford and Domenico de were left after the Gucci Gucci era was ended. The two people not only brought Gucci back to life, but also made the brand one of the most famous and most profitable luxury goods.

Patrizio di Marco joined the predecessor of Kering SA in 2001 and became chief executive officer of the Bottega Veneta butterfly company. In 2009, it was appointed the chief executive officer of Gucci Gucci. Frida Giannini started serving Gucci Gucci in 2002 and promoted to creative director in 2006. Franois-Henri Pinault, chairman and chief executive officer of Kering SA, thanked the two people for their contributions to the group and Gucci Gucci brand today. He said he was very happy to cooperate with Franois-Henri Pinault and appreciated the outstanding achievements of Frida Giannini in the past 12 years, as well as the creativity and enthusiasm for Gucci Gucci perfusion.

Starting from the beginning of this year, Kering SA Kai Yun group began to revolutionize the management of its 17 luxury brands. In April, the group announced the two quarter earnings and announced the restructuring of the luxury sector. It set up two departments: luxury fashion and leather goods and luxury watches and jewelry to promote the growth of its brand.

Luxury - Advanced Latest fashion The "leather goods" sector covers Bottega Veneta, Saint Laurent, Alexander McQueen, Balenciaga, Brioni, Christopher Kane, McQ, McQ, and Alexander, and the CEO of these brands needs to report to the chief executive of the Department. The chief executive of Boucheron, Girard-Perregaux, JeanRichard, Pomellato, Dodo and Qeelin brands of luxury watches and jewellery departments should report to Albert Bensoussan, the chief executive of the Department.

Gucci Gucci brand is independent of the above two departments. Franois-Henri Pinault continues to serve as chairman of the Saint Laurent board to ensure that its unique personality is preserved and the status of historic high fashion house in France is maintained.

In October, Kering SA opened the cloud group and appointed the new brand helmsman for Bottega Veneta butterfly family, Brioni and Christopher Kane.

Marco Bizzarri, chief executive of Gucci Gucci, was appointed chief executive officer of Stella McCartney in 2005 and transferred to Bottega Veneta to become chief executive in January 2009. He will report directly to Franois-Henri Pinault when he takes office next January 1st.

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