Xinji'S Large Order Cannot Hide The Weakness Of Leather Industry

Xinji has a relatively long history of commercial development in many cities in Hebei Province. It has attracted many merchants to gather here by virtue of its prosperous fur business since ancient times. Liang Jianci, director of the Xinji Clothing District Management Committee, told the Beijing Business Daily that in recent years, with the acceleration of Beijing Tianjin Hebei integration, more and more Beijing and Tianjin consumers came to Xinji to buy leather goods. Many Xinji people said frankly that the government's idea of developing leather business in advance was not always wise, so they did not miss the huge opportunity of Beijing Tianjin Hebei integration.

Data shows that at present, Xinji has 1356 leather enterprises of various types, with more than 100000 employees; Among them, there are 139 large-scale enterprises and 20 enterprises with sales revenue over 100 million yuan. The person in charge of the relevant department of Xinji Municipal Government told the Beijing Business Daily that at present, most of the leather goods production, sales and other transaction related links in Xinji are completed in the new leather city. Therefore, driven by the acceleration of Beijing Tianjin Hebei integration, Xinji most directly benefits from the new leather city, The most direct benefit for the leather city in this process is the huge increase of customers and orders.

For the trade of leather goods in Xinji, Xinji International Pige City Tian Yingshen, the deputy general manager, said with a vivid example: "Last year alone, the number of gloves produced and sold in Xinji reached 2 billion pairs, which is equivalent to that every person in the country ordered at least one pair of gloves in Xinji last year." He firmly believed that since most leather consumption in Xinji was concentrated at the end of last year, Therefore, it is expected that the sales of this year after the spring will increase significantly year on year. However, it seems that Xinji leather industry has developed relatively mature. In Tian Yingshen's opinion, if it is not adjusted in time, it will not be able to make the business opportunities and customers brought by Beijing Tianjin Hebei integration continue to favor Xinji.

Tian Yingshen believes that the biggest weakness of leather clothing and fur products, which account for the most important part of Xinji's leather business, is the strong seasonality, and the sales are too concentrated from September to February of the next year. Qiao Ce, a member of the Party Leadership Group of Xinji Development and Reform Bureau, also said frankly that except in autumn and winter, leather and related enterprises in Xinji still have to spend a lot of costs on maintaining idle production links in most other seasons.

It is reported that, Shopping Mall Will open footwear industry In the special zone, it is planned to attract 200 enterprises to form a scale of 30000 square meters by the end of August next year and 50000 square meters by the end of 2016; Secondly, taking advantage of the huge quantity of gloves produced and sold in Xinji, the shopping center takes the lead in promoting the wholesale business in gloves, and plans to increase the total area of gloves wholesale area to 8000 square meters.

During the interview, many merchants stationed in the leather city told the Beijing Business Daily reporter that with the accelerated development of emerging leather cities such as Haining in Zhejiang Province, Xinji's industrial advantages are no longer obvious. In recent years, Xinji's leather goods have begun to catch up with and surpass the market share in Beijing and Tianjin. "Extending the industrial chain of the leather industry to the whole clothing industry and adjusting the direction from the leather city to the clothing city is one of the important future plans determined by Xinji," Liang Jianci said.

In fact, Xinji has been planning for a long time to determine the direction of transformation from leather to the whole clothing industry chain. Qiao Ce told the Beijing Business Daily that the Xinji government had initially determined the development direction of the clothing industry based on the characteristics of Xinji immediately after the Beijing Tianjin Hebei integration strategy was proposed. In the middle and late September, with the promotion of Beijing Municipal Commission of Economy and Information Technology and Xinji Municipal Government, the strategic cooperation agreement between the two garment industries was implemented. "Judging from the actual situation in Beijing at present, it is certainly difficult to develop the processing links of the industrial chain such as garment manufacturing, but production and processing are also indispensable and important links for garment enterprises, so Xinji can immediately fill the gap and provide this help for enterprises in Beijing." Liang Jianci said.