Analysis Of Clothing Stores' Passenger Flow: Seize Customer Entry Trajectory

As a saying goes, "knowing yourself and knowing one another can fight a hundred wars", as a businessman, a shop owner, the most important thing is to understand the needs of customers. Only when you understand what the consumers want to buy, you can basically locate the direction of the goods. For the clothing stores and clothing brands at this stage, it is necessary to use some advanced software to analyze the traffic volume.

At present, many clothing brands have adopted the ERP software in operation. When adopting the passenger flow analysis software, they hope that these software can integrate well with the previous ERP software. Through this integration, we can reduce the overall operation cost and improve the work efficiency, which is very important for the clothing enterprises to enhance the overall competitiveness.

For apparel enterprises, what can the passenger flow analysis software bring? Passenger flow analysis software can actually achieve many functions, and is relatively suitable for fast fashion brands and large scale shops. Its main functions include:

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Shop, commodity is the focus of display.

It is the means to set off the atmosphere of the store. The space designer is the stage of the performance. The combination of the three can become a perfect performance.

Using passenger flow analysis software, according to the passenger flow data, we can clearly see which areas have more passenger flow. In this way, according to the passenger flow data, we timely adjust the deployment of shop display and personnel, so as to provide convincing for your decision.

If the brand is newly opened, the passenger flow analysis software can be viewed.

The passenger flow and analysis of how many passengers need to be able to achieve balance of payments, such as analysis of 1 million of the investment shops, how many passengers need to attract daily flow to meet profitability.

Through the statistics of passenger flow in different regions, we can help the shopping malls to determine the price level of counters and shops, and avoid the loss of reasonable rental income.

The same applies to shopping malls, and how much rent should be made, and how many passengers should be attracted every day to make profits.

For brands, if a new sublet shop is taken over, the passenger flow analysis software (matching monitoring facilities) can help investors to analyze what kind of store they should open by passing through the flow of people and age levels.

Review the flow rate and conversion rate of each store, compare the similar stores, identify the business opportunities that can be improved.

Compare the sales performance of new and old stores, analyze the existing problems in the management of stores in conjunction with a number of KPI indicators (passenger volume, conversion rate, average store time, etc.), and put forward strategies and suggestions for substantive problems.

For a brand dealer, whether the marketing plan and sales promotion plan are reasonable, we can not accurately judge whether the activity will achieve the expected effect simply from the turnover. The passenger flow statistics here is particularly important, which can help businessmen conduct detailed analysis.

Looking back at the long-term accumulation of passenger flow statistics, we can help us locate and customize brand promotion activities more accurately and maximize the interests of businessmen.