How To Make Clothing Salesmen Keep Sales Passion?

As a front-line salesperson, I often hear that the customers are difficult to deal with, and sometimes they are crumble, and sales passion can not be maintained.

How to keep sales enthusiasm? How can the salesperson keep the sales passion? I hope that through the following introduction, I can give some guidance to the shopping guide.

The author recruited a business super guide A Jun in a prefecture level city. When he first started working, he was full of passion. When I was in the business super tour, I could always find this person enthusiastically recommending goods to consumers.

Next, I found that this person began to appear impetuous and had some language conflicts with the consumers. I understand through communication that at the very beginning, A Jun was passionate about the shopping guide work and treated every consumer very respectfully. After all, the company had instilled the idea of "customer is God" during the training.

However, some

The uncivilized behavior caused great harm to A's mind.

Slowly, A sees consumers as if they are afraid of the devil.

It is feared that all consumers are like those who hurt themselves. Over time, this fear has gradually turned into an aversion.

Once the shopping guide has an aversion mentality, it will show a disgusting behavior to all consumers and take the language conflict with consumers for granted.

How to guide salesmen to keep sales enthusiasm and avoid psychological barriers caused by consumers' injuries? I think we can start from two aspects: first, ideological understanding; two, psychological preparation.

The above division is based on the division of the whole society according to the consumer's mindset.

So for an ordinary business super shopping guide, you can not let all of them understand the above content.

According to the characteristics of the fast consumption market and the understanding and operation of the facilitating shopping guide, the consumer group is divided into three categories and half people according to the consumer psychology.

What is meant by three categories of half people? I believe that the actual consumer group is not a complete economic man studied in the economics. The actual consumer group is defective, so there must be a half person species.

The three categories of people are specifically divided into:

1.

。

Willing to try new things or enjoy the recommendation of guide salesmen.

This group accounts for about 20% of the total consumption group.

2, with the tidal flow pattern.

Mainly refers to the influence of advertising or the surrounding influence (including the recommendation of the shopping guide), can barely accept.

This group accounts for about 40% of the total consumption group.

3, stubborn type.

Mainly refers to such customers purchase goals clear, dislike others to buy their own interference.

Such people are generally highly ideological.

These consumers account for about 30% of the total consumer group.

4, half class.

Because consumers' quality is low and their attitude is not normal, the purchase intention is not true, resulting in abnormal purchase behavior.

These consumers account for about 10% of the consumer group.

Generally speaking, consumers who belong to the category of semi human beings are the most harmful to business super shopping guide. It is precisely because of this kind of human influence that the guide will produce psychological hints to the obstinate consumers who account for 30% of the consumer group.

Can you imagine that almost half of the consumers will have a negative impact on the guide? Will his whole sales process go smoothly? Will the passion for shopping continue?

So, as a person

How to make myself keep the passion of shopping guide? I think the key is psychological preparation.

First of all, spring psychology.

In the face of all kinds of injuries to consumers, they are all considered as a driving force.

The more hate you hit, the higher your passion.

I think, as a business super shopping guide all day to deal with all kinds of consumers.

The key point is the improvement of psychological quality. It should be like springs, and all kinds of injuries can be turned into a kind of motivation and always maintain a passion.

Of course, this kind of psychology needs training.

As a guide, they should be able to train in the usual shopping guide.

Secondly, do a good job of being rejected.

As mentioned earlier, half class people may be the biggest harm to guide salesmen.

However, being rejected is also a psychological blow for guide buyers.

I think the guide should take rejection as the beginning of a new buying activity.

In the process of sales promotion, the shopping guide should be able to have enough psychological hints, take every refusal as the beginning of success, and repeat it in the mind to "succeed" or "the next one will succeed".

Furthermore, the sole principle of determination.

In front of the writer, "the mentality of being rejected" is not a mental attitude that leads to the mentality of the next consumer.

As a business super guide, you should always treat the consumers you meet as the only consumers.

In the end, when there is no way to deal with it, it is psychologically hurt because of the consumer's refusal. In order to soothe the mood, it can imply that "the next one will succeed."

According to literati, this mentality is called "Ah Q spiritual comfort".

The above three aspects of psychological preparation, I believe that the correct order should be: first identify the only principle, followed by the principle of spring, and finally is the mentality of being rejected.

From the analysis of the importance of the guide's mentality, the most important thing is the principle of spring.

Regardless of the specific method or different order of expression, the key point is to know that the purpose of this guide is to sell better.

After the purpose is clear, you will be able to better adjust your mindset so that you can always maintain a sales passion.