Product Pricing: Low Price Is Not Necessarily Good.

The price is very high.

Afraid to be fooled and dare not buy or compare to choose another family; if the price is too low, profits will be very low or even lose money.

Setting an appropriate price for the product is a lot of work for many shopkeepers.

When the product is priced, the cost price is first considered. The cost price here refers not only to the price that the product bought, but also to the pportation cost, the pportation cost at the time of delivery, the cost of sending the post, the postage paid by the seller, and the telephone charges and so on. Then the expected profit is calculated and the average price of the same type of product is searched from the Internet. The price of the product is compared with the price after calculating the profit. After that, the final price is determined.

Cheap is not good, good goods are not cheap, this is a thousand years of experience.

Clothing online shop has also appeared in the actual operation of this situation: product prices are very low, and may not necessarily sell well.

Some buyers are trusting you, even if others are priced lower than you, but she may consider going on sale or some other aspects, continue to choose your home instead of others.

So my low price is not the only advantage.

Yes, we have

In order to pursue the paction rate and accumulate popularity, and sell products at zero profit or even at a price, the effect is not good. Many shopkeepers often complain that "why the price is so low that no one has bought it yet".

In short, volume did not soar because of the low price tag.

Buyers see the seller's goods and prices, after making a comparison, think that the price is lower than the general price of the product, buyers group at this time there is a diversion: one is that the seller is promoting sales, for buyers is a rare opportunity to buy; the other will be the real credibility of suspected products.

Moreover, the exchange between the buyer and the buyer will be diverted again. The seller's profit has been very low or even a loss. The buyer does not believe that the seller is still profitable, so he will bargain with the seller. If the seller does not give in to the buyer's request, the buyer will probably lose.

For general merchandise,

Setting too high is not conducive to opening the market; if prices are set too low, losses may occur.

Therefore, the most reliable and reliable thing is to set the prices of commodities moderately, consumers can afford to buy them, and salesmen are also very convenient to promote sales.

Safety pricing is usually purchased by cost plus normal profit.

For example, the cost of a pair of jeans is 80 yuan. According to the general profit level of the garment industry, expect each pair of jeans to get a profit of 20 yuan, then the safety price of this pair of jeans is 100 yuan.

Safe pricing, price appropriate.

With this principle, the following ways can be tried:

1, with the end of the 8 and 6 pricing methods, this method is applied to many commodity pricing, though not a new and unique method, but it is still used frequently.

2, try to get the non integer number of the ending of the price in your price tag, but this method is suitable for reducing some odd parts instead of adding some odd ones. For example, the clothes you originally wanted to sell for 30 yuan, you set 29.8 yuan and set 30.2 yuan, the effect is different. But playing psychology, you can try the effect of 30.2 yuan.

3, you can also unify the same grade of clothes into a price. At this price, you can put any clothes of this grade at first, and the result is good.

Or directly into a grade of clothing, make your shop into a X yuan shop, I have seen such a shop, his turnover is not bad.