Hangzhou Xiasha And Dacheng Shopping Center Open

For a long time, the business of Xiasha has been focused on Wumart supermarket of Wen Ze road. There are also Fred square and Huayuan sixteen blocks. The 400 thousand teachers and students of 14 colleges and universities in Xiasha University City have always regarded this as the core entertainment area.

Convenient pportation has brought high popularity to this place. Last week, the opening of the city and the city of Wen Ze station at zero distance will greatly enhance the commercial level in this area, or will redefine Wen zhe Road business circle.

At present, the main force of consumption is to catch young people.

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What do young people like to play now? Not WeChat.

On the day of the opening of Dacheng city, more than 50 two-dimensional code plates were placed randomly on its six floors. Consumers only need to take out their mobile phones to complete the scan of the relevant links on the opening day, which means that they have the opportunity to get the highest value of 150 yuan cash coupons issued by WeChat.

3 weeks ago, the coupons and cash coupons issued by Dacheng and the unprecedented hot night running activities were all WeChat operations.

And the relevant person in charge of the city, the choice

As the main means of interaction and means of communication, the main influence is the huge influence of mobile Internet on young people. "In the era of Internet +", we hope to create a difference from the other commercial bodies through the mobile Internet, and add more to the consumption habits of young people.

In addition to WeChat large, we also cooperate with the App University, which is now very popular at eleven eleven, and micro signals from various universities, attracting students from Xiasha and shopping centers.

At the end of consumption, Dacheng uses the simplest way to achieve the popular O2O mode, offline promotion, online release, and then through card vouchers to guide offline consumption; on the interactive side, through keyword guidance, consumers can get all the information about the city and the city of WeChat, and the dissemination accuracy will be further improved through the targeted delivery.

When other businesses are still studying the market changes, Dacheng has begun to change its strategy around the change of consumer behavior, making "old wine" more delicious with "new bottle", making itself one of the main commercial sites of Xiasha young people's leisure and shopping.

All activities and promotions were carried out through WeChat platform, and truly achieved "fingertips and reaching the city".

During the opening period, Dacheng will also introduce WeChat racing, free manicure and business treasure hunt, while lane, Zhang Wu Ji, roast pork king, treasure island glasses, Anson hairdressing, tomato youth and so on will also join WeChat to offer premium value.