WAL-MART Pushes Mobile APP To Buy Online Quickly

Recently, WAL-MART announced the launch of the O2O service platform "quick purchase" in Shenzhen. The platform includes the simultaneous announcement of the WAL-MART mobile APP, the "quick service center" for customers to pick up the goods, and the various mobile payment methods under the online and offline.

It is understood that WAL-MART will take the lead in the pilot with the largest number of stores in Shenzhen. It will cover the whole city (except Yantian and ROC) by the outlets of 23 stores, providing customers with convenient and high-quality e-commerce experience, and constantly adjusting and upgrading the speed purchase service according to customer feedback, and then gradually spreading it to the whole country.

Ke Junxian, President and chief executive of China, said: "with the development of technology, there is no pure traditional retailer. The electricity supplier who focuses on customer experience will not stick to the Internet and mobile Internet.

The launch of WAL-MART's quick purchase platform is an important milestone. It is a useful supplement and extension of the entity store business.

and

Seamless service connection, hoping to become a real O2O company.

In the future, WAL-MART will continue to open channels under the online and offline channels to meet customers' changing shopping needs and become the most trustworthy channel retailers for Chinese customers.

It is worth noting that WAL-MART launched the O2O service platform directly, but did not consider making efforts at the PC end.

In response, Ke Junxian said, "at the very beginning of this thing, we made a clear decision, that is, our O2O only makes mobile phone ends.

We did this on purpose.

We understand other markets in the world, and also analyze the characteristics of the Chinese market. We find that the buying behavior of Chinese customers is concentrated on the mobile phone end, not the personal computer side.

From the first tier cities to the four tier cities, we see that this trend is the same, and this trend is still developing.

Our decision is a very rational decision. We must focus on the mobile terminal App. "

There are 13 thousand kinds of goods in WAL-MART APP, which include 1400 kinds of imported goods and thousands of fresh produce. Every week, products and prices are constantly updated according to customer needs.

The analysis points out that imported goods have a large scale effect and grow fast. WAL-MART should take advantage of its advantages and learn from other platforms to make marketing and breakthroughs on key single products.

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For a long time, the business of Xiasha has been focused on Wumart supermarket of Wen Ze road. There are also Fred square and Huayuan sixteen blocks. The 400 thousand teachers and students of 14 colleges and universities in Xiasha University City have always regarded this as the core entertainment area.

Convenient pportation has brought high popularity to this place. Last week, the opening of the city and the city of Wen Ze station at zero distance will greatly enhance the commercial level in this area, or will redefine Wen zhe Road business circle.

Young people are the main consumers at present. Catching young people means catching business opportunities.

What do young people like to play now? Not WeChat.

On the day of the opening of Dacheng city, more than 50 two-dimensional code plates were placed randomly on its six floors. Consumers only need to take out their mobile phones to complete the scan of the relevant links on the opening day, which means that they have the opportunity to get the highest value of 150 yuan cash coupons issued by WeChat.

3 weeks ago, the coupons and cash coupons issued by Dacheng and the unprecedented hot night running activities were all WeChat operations.

The relevant person in charge of Dacheng city said that choosing WeChat as the main interactive tool and means of communication is mainly about the great influence of the mobile Internet on young people. "In the era of Internet +, we hope to create a difference from the other commercial bodies through the mobile Internet, which is more suitable for young people's consumption habits, and even resonates with young people.

In addition to WeChat large, we also cooperate with the App University, which is now very popular at eleven eleven, and micro signals from various universities, attracting students from Xiasha and shopping centers.

At the end of consumption, Dacheng uses the simplest way to achieve the popular O2O mode, offline promotion, online release, and then through card vouchers to guide offline consumption; on the interactive side, through keyword guidance, consumers can get all the information about the city and the city of WeChat, and the dissemination accuracy will be further improved through the targeted delivery.

When other businesses are still studying the market changes, Dacheng has begun to change its strategy around the change of consumer behavior, making "old wine" more delicious with "new bottle", making itself one of the main commercial sites of Xiasha young people's leisure and shopping.