SF: Why Do Wang Wei Continue To Add?

Courier company is a heavy human capital industry, and should try to do subtraction.

But the outside world is puzzled that at least in the short term, Wang Weifei did not do subtraction, but is constantly adding.

Where did you add it? Do business, do cold pportation, do zero load, do finance...

Of course, hey, hey.

In Shenzhen Nanshan District high tech park, a low-key middle-aged man has recently been moved. He sees women always courteous to make way or open the door for the other, even if the latter's serial number is different from that of the other. This is Wang Wei, President of SF EXPRESS group, who is different from very few public photos. Now he wears a pair of black side glasses.

According to the general understanding of SF group's business,

It shouldn't have been here because SF EXPRESS's headquarters is still in Futian, Shenzhen.

However, as the office of SF commercial office officially emerged, the focus of Wang Wei's work seemed to shift.

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In the commercial office, the smell of youth is far more than the commercial atmosphere, including all kinds of popular elements, such as warm big white, scattered in every corner. The female employees decorate the place in a colorful way. It seems that this is more like a movie studio.

The most interesting thing is that there are two kinds of swimming rings hanging on the top of the office, with a large number of 2 in the middle.

In the Chinese world, 2 has become a polysemous word.

O2O is made, and only 2 is left behind.

The main component of Shun Feng's business is Shun Feng's best choice and the next store that includes Shun Feng Hakka.

In May 18th of this year, the controversial "SF" Hey guest passed his own birthday, and ushered in his own upgraded version.

"But outside doubts never stopped.

Li Dongqi, CEO, understands this gap. "We should say that Shun Feng business is far below our expectations," but "from inside, we are satisfied with Hayes."

For the outside world to regard Shun Feng's family as a way of giving up the "SF" Hey guest, Li Dongqi laughed. "We have succeeded in integrating the terminal of the express with the store. This is why the customer has great value."

Shun Feng himself does not deny that the business model of Hakka and its representative is far from successful, just like the pformation of SF is far from successful.

Hey, customers are just the tip of the iceberg of change, but the emergence of SF business at least indicates that SF is moving from the layout in 2014 to the "optimization year" in 2015 (Wang Weiyu).

In the Internet era, leading companies in many industries are facing the pformation of Shun Feng, and the problems faced by Shun Feng are also the same as those of others: no reference system.

All we can do is grope. "Where do we fight?"

CEO Lee Dong Qi, a business group in SF, said jokingly.

Despite the lack of clear overall design and planning, Wang Wei always believed that Shun Feng did not deviate from his orbit.