Huarun'S "Tesco Ex-Press" Will Enter Wuxi

Facing the impact of the electricity supplier, where is the way out for the traditional retail industry? "Internet +" is a hot word. Xicheng traditional retail enterprises have embraced the Internet and started the road of O2O pformation.

Many traditional supermarkets choose left-handed businesses, and the right hand introduces the new retail format of O2O "convenience supermarket", which is constantly adapted to the habit of "lazy consumption" through a complementary business chain closed loop.

Originally focused on hypermarkets, foreign supermarkets began to focus on small format convenience stores. Carrefour's easy Carrefour was opened in Shanghai last November, and metro, the main owner of the current self purchase concept, was also trying to run a convenience store in Shanghai.

After Huarun Wan joined the world's third retailer TESCO to set up a joint venture, the first convenience store opened in Shenzhen at the end of the month. The brand new launched was "Tesco ex-press".

Reporters learned from relevant channels that Tesco express will enter Xicheng next year at the latest.

Apart from the traditional standard supermarkets, in addition to providing one-stop service in the fresh area, the new convenience supermarket also has a special leisure dining area, and the biggest highlight lies in the setting up of the "electricity supplier pfer station" in the back area of the store, and the reservation of the "electricity supplier self lift cabinet" in the front area of the store, laying the foreshadowing for future online and offline one-stop experience.

Huarun Wan relevant responsible person said that the future will continue to carry out such convenience supermarkets.

When large shopping malls are developing their convenience stores, the brand of the old professional convenience store has not ceased to expand.

In addition to the original convenience stores and other convenience stores, many convenience store owners also focus on tin distribution.

Last year, the family made a round of expansion along the metro line, and now opened more than 50 stores, and announced that it will open about 20 new stores a year.

Recently, Rosen's three convenience stores in Wuxi are also on the way.

So far, the family, Rosen, 7 - 11 three big convenience store giants have already two in Wuxi.

After Huarun's acquisition of Yongan supermarket in Wuxi, the expansion rate of convenience stores is unprecedented.

At present, Huarun Wanjia has 66 convenience stores in Xicheng, and has maintained an annual expansion rate of around 10.

This month alone, Huarun opened 3 new convenience stores.

In the face of the strong impact of the electricity supplier, retailers accustomed to complicated organizational structure and traditional mode of operation have coincidentally turned their attention to the Internet: WAL-MART investment "shop No. 1", Sam's member store is also the focus of investment development; Carrefour pformation test water supermarket electricity providers do.

Da Yun Fat invested a lot of resources to build a "flying cow net"; the family and Amazon achieved O2O through.

Traditional Shang Chao has made a series of moves.

Huarun Wanjia recently launched the "e 10000" business platform, which is expected to be officially released in June.

This means that in the channel construction, the traditional business has officially opened the way from the original single entity retail store to the entity store and the electronic commerce dual channel.

The electronic business platform is not only a commodity sold like a physical store, but also famous for its convenience.

In the face of it, traditional retailing needs more hard work on how to facilitate consumers.

Huarun Wan related responsible person said that the "e million" of electric business will choose to start from the fresh food that the supermarket is best at, and at the same time, combine the shopping mall, community store and direct delivery to form a netted distribution system.

The purchase of Tesco by Huarun Wan is in many ways in the UK.

A combination of modes: in addition to distributing to the home, customers can also choose to buy goods online or offline.

It can be seen that Tesco's advantages in related aspects also provide rich experience for Huarun e 10000.

Of course, for the traditional Shang Chao, it is the real intention to make the Internet the front desk for offline pactions.

"This line of service can be used to line up to attract customers, consumers can line up screening services, pactions can be online settlement."

Retail industry insiders say that after experiencing the physical retail stage represented by chain operation and the virtual retail stage represented by the e-business representatives, the retail industry is entering the O2O era of virtual and real integration. "Upgrading or merging the single shopping experience that was originally online or offline will wake up the deep and all-round shopping needs of consumers."