Shenzhen Retail Industry Welcomes The "Small Peak" In The Middle Of The Year
Recently, reporters in Tianhong, old treasure and many other shopping malls saw that the Dragon Boat Festival has become the main theme of the major commercial bodies, and the products such as zongzi and Dragon Boat Festival are more popular products.
Moreover, reporters also noted that although the theme marketing of Dragon Boat Festival is an annual example, merchants still strive to innovate and bring new experiences to consumers.
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Suibao Department Store
In the supermarket, the reporter saw that this year not only continued the activities of zongzi brand street, but also introduced hand-made dumplings in a variety of flavors.
It is reported that these handmade dumplings are selected by the year old treasure, and the dumplings are specially made according to their hometown flavor.
Customers can buy bags of zongzi at the scene. During the trial sale, customers praise their freshness, no taste and taste.
Moreover, Zai sells the zongzi sale with WeChat.
Consumer
It can be ordered one day in advance by the official WeChat of the old treasure store.
Tianhong made the Dragon Boat Festival a carnival event.
Commodity promotion
On the basis of this, it also launched a series of activities such as making exclusive exquisite dragon boat with father, walking out of large Hanfu culture, and stealing vegetables from Xili farm.
Since June 5th, the grand celebration of the annual celebration of the imperial court has been officially opened.
On June 5th ~14, the COSIA luxury department store celebrated its annual celebrations as low as 50 percent off, sending Apple Watch every day, and promoting the popularity of the members of the imperial court.
In recent years, there are also large-scale marketing activities such as Beijing based KK MALL, Yitian Holiday Plaza and coastal city, hoping to bring more happiness to people's summer life and achieve the purpose of stimulating sales in shopping malls.
Many citizens in an interview with reporters said that with the arrival of summer vacation, family spending together will become the main way of consumption. Therefore, if the annual celebration activities of the businessmen can consider more family consumption factors, they will be more attractive to them.
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