Clothing Industry Can Not Solve The Dilemma Of O2O?

Why can't the clothing industry do O2O? Sixty or seventy of Taobao and Tmall are

Class, but not O2O.

It is because the way of profit sharing and the system built at the beginning are not the mode of O2O.

It is fragmented. Agents are separated from distributors or consumers. There is no way to achieve O2O in this way.

"Internet +" is a very good concept. The Internet has profoundly changed the nature of our thinking, behavior and business. In the past, information asymmetry, now consumers may have more resources and information than you do.

Now the economy has downward pressure, the traditional franchise is decreasing.

Confidence is decreasing, which is the representative of bad times.

But the Internet is also a good era. After the ebb and flow, people who can contact the Internet earlier will be able to know more profoundly.

People are endorsements of products. First of all, people must stand up and be reliable.

Taking "human" as a breakthrough point is a way to solve O2O's dilemma.

Take the shopping platform O2O, which is perpendicular to the shoes and clothing, to buy "Bai" as an example. Buy a shop, relying on a physical store, a reasonable profit distribution system to solve the conflict between the entity store and the electricity supplier.

The original process zero pformation of the entity store, zero change in the profit system of the shopping guide, simple and convenient operation, zero training, and zero conflict between the electricity supplier and the entity store.

Take the guide as the core, liberate the productivity of the purchasing agents, and achieve the "de centralization" of traffic, services, commodities and logistics.

The flow is decentralized, the whole staff is promoted through the social network, the service is decentralized, the shopping guide becomes the customer, the one to one dress consultant, the merchandise goes to the center, the store manager.

The stores are the same; logistics warehousing is centralization, physical stores are near delivery, customers go to stores to try out; community marketing tools are used, multi-channel and multi play marketing components are used to realize brand's fission propagation in social networks; to help guide buyers to better serve consumers, to achieve deep fission of brands and sales channels, and to enhance the service level and sales performance of physical stores.

Entity store + Guide salesperson micro shop synchronous sales, let entity store "on-line".

The shopping guide can easily open a shop with one key; the same line and the same price on the same line will drain each other; the online payment of WeChat and Alipay will be more convenient and safer; interactive communication at any time and anywhere will improve the rate of repeat purchase.

At the same time with the leading CRM system to achieve precise members.

To promote customer pformation and maintenance; practical shop management tools, strengthen communication between headquarters and shops, and improve management efficiency.

Truly realize online and offline interoperability, forming a good ecological O2O marketing closed loop ecosystem.

When more traditions

When entering the Internet, doing things well and making products, this sense of steadfast can change the Internet, and even change the atmosphere of China and the trust between people and people.

Therefore, taking "human" as a breakthrough point should be a scientific way to solve the O2O dilemma.