Celine Takes Legal Channels To Win The Right Of Appearance Protection For Smiling Faces.

According to the latest reports from foreign media, C e line has recently obtained the right to protect the appearance of handbags, which is designed by Phoebe Philo, the brand creative director.

It has been revealed that C e line has the right to protect the merchandise appearance for the design of Luggage Tote, one of its most famous handbags, and the brand says it will more effectively crack down on counterfeiting and counterfeiting.

According to the first half of LVMH's earnings report, Celine has become the most popular brand of Chinese consumers, with outstanding performance and excellent Phoebe Philo as the top brand.

C e line is not the first fashion brand seeking legal protection. Brand Trapeze handbags were granted federal trademark protection in May 2015.

For C e line is widely copied.

Phoebe Philo, a creative director, had seen it very well. In an interview, she said with great interest, "being copied is probably an endorsement for me."

But this time, C e line seeks law to protect the copyright of commodity design, so that counterfeit counterfeiting is too rampant to make Phoebe Philo intolerable.

according to

According to the legal report, the protection of trade dress is a legal term. It refers to the visual appearance and packaging of fashion products, which are exclusively protected by the law. The law was officially launched in 2013.

Today, C e line, which is legally protected, is a three-dimensional rectangle, characterized by an extensible crease on the side, an extrusion parallel S shape on the side of the handbag, and a shield shaped bracer on the back.

The handbag zipper is in front of the handbag, the zipper is designed for the big mouth on the face, the handle is in the shape of the eye, and the S shape.

On behalf of the facial contour, Luggage Tote is called "embarrassing bag" or "smiling face bag" in China.

Luggage Tote is one of the most important styles in the C e line leather series. It is regarded as the representative work of creative director Phoebe Philo rewriting the historical design of C line brand, and was once regarded as the most popular It Bag in 2012.