Why Gucci Parent Company Opposes The "See Now Buy" Model

The fashion show will become a historical argument, which is constantly fermented. With the growing controversy over the fashion industry's simultaneous direct sales in the coming seasons, buying and selling clothes and fashion shows, the British luxury brand Burberry has gone even further. Since September, there has been twice a year's display of T free seasonal men's and women's wear series. All products will be listed in the Internet and physical stores at the same time, fundamentally changing the traditional display methods of pure fashion show.

But recently, Kai Yun group, one of the four luxury giants, made a public statement against the show business mode. It is obvious that the fashion show's mode camp has split up.

At present, there are more and more designers and brand camps supporting "buy now" mode. Besides Burberry, it also includes Tom Ford, Rebecca Minkoff, Thomas Tait and Mulberry, etc., and the camp with opposing views is slightly lonely. The other three luxury brands, LVMH and love Ma Shihe, have not made any statements until now.

Fran ois-Henri Pinault, chief executive of Kai Yun group, said in a recent speech that the brand of Kai Yun group had considered the fashion show to be more consumer oriented, but he objected to the practice of postponing the show for half a year. He thought "buying now is wrong". This is a negation of fashion dreams and aspirations. He stressed that walking is an integral part of the fashion creation process.

At present, Kai Yun group owns Gucci, Bottega Veneta, Balenciaga and Saint Laurent and other fashion brands. His theory is bound to trigger more heated discussions on fashion week mode.

Some industry analysts believe that the fashion week mode is being solved, and the right to fashion should be returned.

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There is no denying the fact that the fashion week is now losing its meaning and earning only a few eyeballs.

Most designers do not have breakthroughs.

Horizons.

Fashion show should pay attention to the recognition degree of fashion itself, but put the uniqueness of display form behind it. This is not only a hard nut to crack in this industry, but also a soft rib for designers.

Fashion week for decades, nothing has changed, and everything has been monopolized by giant monopolies. New designers still have little chance.

Fashion Zhou Zheng is becoming more and more homogenous. Fashion editors are tired of similar walking shows, and report on stereotyped expressions. In fact, consumers really want to see that they can produce personalized customized products that are hard to be replicated by fast fashion brands like ZARA. To challenge this consumer demand, we need to change the fashion week's mode, more directly to the terminal consumers, and truly satisfy the consumers' demand for "buying and selling now."

For group brand

Fran ois-Henri Pinault believes that Gucci still has much room for growth. Bottega Veneta has the potential to break through the sales mark of $2 billion, and claims that in addition to Gucci, the group's three major brands Bottega Veneta, Saint Laurent and sales in 2015 were more than 1 billion dollars.

In addition, Fran? Ois-Henri Pinault refused to talk about whether Hedi Slimane left the Saint Laurent creative director.

While praising the artistic vision of Hedi Slimane, he also pointed out fearfully that it is wrong to expect the fate of a brand to be on a person.