Arthur Experience Store Landed In Shanghai

Recently, Arthur's first Chinese brand experience shop held a grand opening ceremony in Shanghai, which is undoubtedly good news for sports fans.

Chairman and chairman of Arthur group

Mr. Oyama Ki, executive director, Mr. Huang Zehui, general manager of Arthur, China, and Mr. Yang Chuanhua, chairman of Yimin group, have witnessed this moment with many close friends.

The Japanese marathon, the former Olympic marathon gold medalist Jiang Zhihang, and the Chinese national Triathlon team representatives, including Jiang Zhihang and Zhang Yi, also attended the event.

(left) Arthur, general manager of China, Mr. Oyama Ki, chairman and chief executive officer of Arthur group, Mr. Yang Chuanhua, chairman of Yimin group, and MS. Huang Zehui, vice president of China, are ribbon cutting for ASICS Shanghai brand experience shop.

Since its inception, Arthur has always adhered to the idea of "training young people through sports to promote social development", which helps people create healthy and happy lifestyles through high-quality products and professional services.

Oyama Ki, chairman and CEO of Arthur group, said at the press conference: "the Chinese market has been a long-term strategic focus of Arthur. This grand opening of Shanghai brand experience shop has further strengthened Arthur's brand positioning as a professional sports equipment manufacturer.

Its establishment is not only to meet the rapidly growing demand of Chinese consumers for professional sports equipment, but also fully expresses the determination of the brand to deepen the Chinese market.

We hope that by introducing advanced sports technology and innovative products to the Chinese market, we will not only help athletes, but also help the Chinese sports fans continue to surpass and achieve a healthy body and high quality life.

(left) Arthur elite athletes: China

Three teams of athletes, Jiang Zhihang, Japan's former Olympic marathon gold medalist, wild water wood and Chinese national Triathlon team member, Zhang by golden handprint souvenir.

The opening of Arthur Shanghai brand experience store provides sports fans with a full range of brand experience from a variety of professional equipment selection, a series of unique professional assessment, to daily running and training activities.

The store displays Arthur's brand of high quality professional products including running, training, tennis, badminton, volleyball and children.

At the same time, the store also has Arthur professional 3D foot testing service "dynamic FOOT ID".

It is worth mentioning that there is also a Arthur Running Lab running laboratory in the shop, which helps the runners to further release their running potential through scientific measurement and analysis of the running ability of the runners.

This is the first time that the laboratory has introduced other Asian countries outside Japan.

Arthur, an elite athlete from China's Triathlon team, Zhang Yi personally experienced Arthur's running laboratory and shared his feelings at the event. "Experience of Arthur's running laboratory has been a great success for me.

By testing my body shape, strength, running posture and endurance, I can know more about my running ability, and on this basis, I have got many targeted training suggestions. This helps me to constantly surpass myself and improve my athletic performance.

In addition, the two level Sports Lounge will also be oriented.

To organize and organize training, running and other related activities, to provide Arthur core technology through professional products and services to the Chinese sports enthusiasts.

The new Arthur DynaFlyte has officially landed in Arthur's stores in China since July.

The guests also interact closely with the breakthrough and light shock running shoes, and feel the unusual running experience and performance of the product.

The Japanese delegation from Japan and DynaFlyte from various regions in China wore a 5 km experience running in Shanghai Cultural Plaza.