Look At How Fast Fashion Brands Develop Children'S Wear Market

According to the world clothing shoes and hats net, a few days ago, Republican president sent an article "GAP (Topic Reading) really not saved?" many friends praised in the commentary.

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After reading these messages, the Republic wanted to say:

In fact, this is not an accident!

Because GAP has really put a lot of effort into children's clothing, children's clothing is the core of GAP's strategy, so many resources have been put into children's clothing business. When the GAP entered Tmall mall, the category was not.

It's children's wear.

Recently, Zara opened a special retail store for children's children in Covent Garden, a famous shopping district in London. This is the first store for children aged 0~4, and is also the first stop for them to choose Britain as the market for children's wear.

Obviously, in recent years, children's clothing market is a piece of meat and potatoes, and everyone wants to have a share.

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Do you know Barbara? Remember the slogan: "childhood is not the same, balbala ~".

Probably many people do not know that Barbara's parent company is Semir clothing that we are familiar with.

In 2002, Semir launched balbala, the middle class brand of children's clothing, which did not cause any big waves at that time, but the achievements in the past two years were quite bright.

How bright is it? Your Carslan big eyes.

Last year, Barbara contributed more than 40% revenue to Semir group, up to 5 billion yuan, an increase of 26.52% over the same period last year, and became the core profit engine of Semir.

According to public data, the total number of brand stores has exceeded 3800.

After ten years of success in Semir's children's wear, there has been a surge of children's clothing in China. But this time, the children's clothing market is not independent children's clothing brand, but a few adult clothing brands, such as Jiangnan Buyi, MO&CO. and Taiping bird.

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As the oldest local designer brand JNBY in China, her children's wear brand JNBY by JNBY JNBY was unveiled in 2013. Its style is unique, artistic and niche.

According to the latest data released by Jiangnan Buyi group, JNBY's revenue increased 53% to 160 million yuan in the first half fiscal year of fiscal year 2017. If the annual growth rate is 50%, the income of 2014~2017jnby brand is nearly quadrupling.

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Seeing that the old iron made money, the Taiping bird could not sit still, followed by the launch of the children's clothing brand Mini peace in 2016. Unlike the JNBY of the unique literature and art, mini peace was walking in a fashionable and lively route, and also seized the hearts of many urban spicy mothers.

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As for adult brands, children's wear brands were also successful. As of the fiscal year December 31, 2016, sales of Mini Peace children's wear brands rose 65.91% to 516 million yuan over the previous fiscal year, and gross profit increased 63.4% to 277 million yuan over the same period last year.

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All of them have gone up so much! This data shows that the Republic is very excited and enthusiastic. What else do you recommend? Hurry up and go to a children's clothing shop! But the Republican president who is heavily in charge can't go, at least he must finish today's push.

Missing one hundred million minutes in minutes!

You can give me a seat first. We have to find out the reasons behind it so that we can take action. Why is children's clothing developing so fast?

First, it is related to changes in policy.

Whether early marriage and late childbirth, or the opening of the second child in recent years, various factors have brought the children's wear market to a peak.

According to the analysis and trend prediction of the development of China's children's wear market in 2016, the number of the 0-14 year old population in China keeps increasing, and it keeps increasing trend.

This will directly contribute to the growth of children's wear market.

Looking at this report, the annual infant size is rising and there will not be a downward trend in a short period of time, which means that the children's wear market is still expanding.

Second, the needs of consumers themselves.

It is the same as JNBY's motivation to launch children's wear line, because with the development of the domestic clothing brand for more than 30 years, their consumers have gradually pformed into the role of parents, and the demand for children's clothing has emerged.

It suddenly occurred to me that all the students who graduated in the same year would run away.

Third, children's clothing business itself is just needed.

No matter where, when and where, there will always be new born babies. Children will always grow up. The size they can wear this year will have to be replaced next year.

Children's clothing market is less economic fluctuation, and with the development of economy, the high-end children's clothing market has more potential.

Look at the overseas children's wear market, the development is quite mature, but the growth trend is still strong.

British luxury group Burberry 2016 annual report shows that sales of children's clothing increased by 18% to 50 million pounds compared with 2015.

Even the media are very much concerned about the advertising potential of children's clothing business. Beckham's two son has been advertising for Burberry.

The children's wear market is really a super super super super super cake. In 2017, it became the first year of the children's wear market.

More interesting reports, please pay attention to the world clothing shoes and hats net.