Lanzhou: Spring Clothes Come On The Market, Winter Clothes Are Discounted, And The Clothing Market Opens The "Season Changing Mode"

Since the beginning of spring, the temperature in Lanzhou has risen significantly. Recently, the reporter visited the Guofang Department Store, Beijing Hualian Shopping Center, Lanzhou Center, Wanda Plaza and other large shopping malls, and found that the spring clothes were completely updated, occupying the "golden position" of the counter. The winter clothes being sold in the promotion area were labeled with "special" or "discount" signs, attracting many consumers to go shopping.

1. New Chinese style elements are still top class in spring morning

On February 20, on the second floor of Beijing Hualian Shopping Center, the major brand stores were filled with all kinds of bright colors and novel designs of spring clothing. Women who love beauty choose all kinds of spring clothes, prepare for warmer weather, and take the lead in wearing beautiful clothes in spring.

"The main styles are casual T-shirts, elegant shirts, dresses, lightweight windbreaker, cowboy coats, etc., and the color system is also fresh blue sky, cherry blossom powder, elegant rice..." The salesperson who is accompanying customers to buy new clothes introduced that the new Chinese clothing is still a highlight of the spring clothing market this year, and the button design and jacquard fabric are the symbolic elements of the new Chinese clothing. In daily wear, you can try the combination of new Chinese coat and jeans, button down jacket and poncho skirt, Chinese shirt and linen wide leg pants, long shirt with lace apron, etc., which not only reduces the threshold of new Chinese daily wear, but also improves the fashion sense of the overall shape of the clothes.

In addition to the new Chinese style clothes, the bottoming clothes and square scarves used in the spring clothing market this year are also very popular. The base coat is mainly lace apron, which is mostly used for skirt and trousers overlapping to increase the level of modeling; Square scarves can be worn on the back or tied around the neck, or in a college style, or elegant style. Each consumer can choose a suitable one according to their personal temperament and occasions. The salesperson recommended: "This kind of item is not expensive, and we usually use it for clothing display. Some simple clothes can have a new feeling when paired with this."

2. It was the right time for citizens to "Taobao" when they were busy with winter clothes

"Spring clothes have begun to come on the market, and winter clothes are on sale and will be taken off the shelves soon." A sales staff of a brand in Wanda Plaza told reporters, "The seasonal discounts are quite strong, and there are many clothes at 40% or 50% discount, on the one hand, to give back to consumers, on the other hand, to clear the inventory."

The reporter saw on several floors of the mall that the winter versions of men's clothing, women's clothing and children's clothing have launched full discounts, price drops and many discount upgrades, as well as many "Buy It Now" special clothes. Take a men's seamless down jacket as an example. Its listing price is about 800 yuan, more than 300 yuan after the discount. Another ultra-thin down jacket with a listing price of nearly 500 yuan is now more than 200 yuan. "I saw a coat for nearly 2000 yuan a year ago, but I didn't want to buy it. Now it's 40% off, which is more cost-effective. I can still wear it for a few days when I buy it home." Ms. Shan, who is trying on a gray woolen coat, said to reporters with a smile that she was rushing to pick up the leak. For example, the middle-aged and elderly down jackets and overcoats feel the same version every year, and it's very cost-effective to buy the right clothes in the off-season.

"It has cooled down a little in the past two days. In addition to the discount of winter clothes, more customers choose to buy down jackets and overcoats." According to the salesperson, the winter clothes were removed late this year, but the number is not complete. In addition to selling in the store, the salesperson also shows beautiful pictures in the circle of friends with exquisite copywriting, and builds a group to do instant killing. "Today's customers are very practical, focusing on long-term wear needs, such as going to see the velvet content and filling content on the washing label." The salesperson picked up his mobile phone to show the reporter his three fan groups. She said that there are nearly 500 people in each group, and now the winter style is basically the wholesale price. "Because offline stores, consumer groups pay more attention to quality, cost performance and comfort are also important considerations in choosing their own style, and try to control the quality for consumers, with small profits and quick turnover."

(Source: Lanzhou Daily)