Traditional Department Store O2O Is Called "Good Quality Management" Breakthrough.

< p > reporter's visit found that in order to break through this bottleneck, most department stores in Guangzhou have opened O2O's department stores to implement the "single product management" under the joint mode and get through with the supplier's backstage information system.

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< p > < < a href= "http://" www.sjfzxm.com/news/index_c.asp > "electricity supplier < /a >" impact and consumption habits change, the integration of traditional department stores online and offline has become a consensus of pformation, but the large-scale development of online channels still needs time.

At the beginning of this year, the traditional department stores set off the a href= "http:// www.sjfzxm.com/news/index_c.asp" > O2O < /a > craze. Over half a year, reporters browse and compare that the online shopping mall which has launched O2O mode, such as Guang Bai department store, Guangzhou friendship, modern department store, Wangfujing department store, Tianhong mall, etc., has no advantage in category and price when compared with the pure online shopping platform.

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< p > for this, Huang Yongzhi, managing director of Guang Bai shares, said that no matter whether department stores do online shopping or O2O, they are faced with a problem, how to control the inventory of brand dealers.

At present, most department stores and brands adopt the mode of joint operation. The mall does not have control over commodity prices. It can not control the stock of the brand at all, and it is difficult to form online and offline integration.

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< p > at present, the shopping mall realizes this point and begins to unify slowly "a href=" http:// "www.sjfzxm.com/news/index_c.asp" > procurement < /a > some commodities, carries on the information management to the single product, then unified the price to carry on the sale.

The online shopping mainly aims at household appliances, cosmetics, food and so on.

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< p > "we now propose a mode of" single product management "under the mode of joint operation.

Yao Xiaobin, director of modern department store marketing, said that in view of the online inventory problem of brand suppliers, every single item on modern Internet has been linked up with the background information system of the supplier for sale management.

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< p > and the responsible person of Guangzhou friendship also said that at present, Tesco of Guangzhou friendship has implemented the "single barcode management". There are two supply systems in Guangzhou friendship. Electrical appliances, food, jewelry and cosmetics are highly standardized products, which are ordered by the friendship according to the price segment to the suppliers, and are updated on their own.

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