Sales Staff Have Good Communication Skills With Customers.
At present, a common saying in the world's marketing circles is that the 15--20% of a great salesperson's knowledge and ability is knowledge of products, and what is 80--85% and understanding of people.
This is not to ignore the importance of mastering product knowledge, but to know how to sell your product only if you understand your sales person.
The basis of sales is the understanding of customers, so we need to investigate and understand the situation and grasp the necessary information.
Sales are the process of persuasion to customers, so you need to master the correct interpersonal communication methods.
First impressions are particularly important when you are in touch with your customers.
The habits of each of us are willing to deal with successful people, noble people, enthusiastic people, honest people, young people with vigor, and certain charismatic people.
So before a great salesperson sells products, he must remember that selling himself first is the most important thing.
Your clothes, words, feelings, courtesies, etc. must reflect your enthusiasm, sincerity, courtesy, generosity, recuperation, care and cleanliness.
Especially enthusiasm is the most important.
Salesman
We must have double enthusiasm from customers, half to ourselves and half to customers.
In life, we also have this experience. When we are with enthusiastic people, we will be unconsciously become enthusiastic.
So you must first sell yourself and create a successful image. Customers can only accept your product if you first accept you and become yourself.
The best way to communicate is to listen.
Some salesmen think sales are all eloquence, and they do not understand the importance of listening.
Listening attentively is the best for people.
respect
And care for each other's needs from listening.
Why should we praise others? Let's first understand humanity.
People are interested in themselves first. People care about themselves rather than others.
So the roots of praise are: (1) people like to praise their people; (2) people do not like those who oppose them; (3) people do not like to be opposed.
Therefore, you must "identify with people according to their essence" and "place themselves in recognition of people" instead of watching others with their own eyes, not to impose their will on others.
Praise is an excellent way to increase interpersonal affinity. It is important for customers to feel important by praising, and to affirm the existence and value of customers.
American psychologist William James said, "the most essential desire in human nature is to be appreciated."
Another important function of praise is to praise others in praise of themselves.
Of course, your compliments must be from the bottom of your heart. You must be sincere and realistic. You will also find the praises of customers. This is your ability.
When you have already mastered the customer information and listen carefully to the customers' conversation, if you can not fully grasp the real needs of the customers and the biggest motivation and power to purchase your products, you should have a purpose to ask questions in the conversation with him, so as to truly grasp the purchasing power of customers.
Then you begin to ingeniously influence customers, and the first step to motivate customers to do what you want is to find out the reason for them to do so.
The second step is to explain to the customer that you can help him, try to quote the customer's words and give some examples to tell the customers that our products can meet your requirements and that is what you want.
According to you, customers will benefit.
The third step is to try to ask questions that can only be answered by "right", which will affect the customers' affirmative answer and do the action of the paction, thus affecting the customers to make purchase decisions.
refuse
I'm afraid it's something a salesperson often meets.
When you are rejected, you must first consider from the other's point of view, what is the reason, the quality of the product, the price problem, or the reasons for your communication failure, and find out solutions to see if you can salvage the dangerous situation.
But always remember this: customers are always right, not to turn their back on them. That's what villains do.
When we can't make a deal, we must tell the customer it doesn't matter, and we must be sorry to occupy the precious time of our customers.
Generally speaking, people will not easily reject people. It is embarrassing to refuse people. If you refuse to be friendly, customers' dissatisfaction will become compassion. A friendly smile will naturally hang on your face, thus paving the way for future exchanges.
- Related reading
The Essence Of Customer Communication: The Subconscious Resonance With Customers
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