"Net Red" Zhou Shaoxiong Tells The History Of Seven Wolves On A Live Platform.

Act as

Chairman, "

Zhou Shaoxiong, like entertainment stars, has been active in various social places in recent years.

In the evening of September 19th, "net red" Zhou Shaoxiong appeared at the scene of a live broadcast platform, with the help of his assistant, he talked about the history of the seven wolves, and his traditions.

How to turn the Internet to the Internet is a real insight into the industry, while listening to Zhou Shaoxiong's speech comes from the 1 million 240 thousand fans of the mobile terminal.

In this regard, the industry admitted in an interview with reporters: "with the continuous development of big data and cloud computing technology, online platform end can effectively precipitate a large number of effective consumer information, and Zhou Shaoxiong was millions of fans" onlookers ", even if the scene generated 1% conversion rate, for the seven wolves is also a considerable economic benefits.

In the opinion of experts, from "net red" to "net red economy", there are two prerequisites: one is high quality social assets, and the other two is proper business models.

High quality social assets refer to the sustainable, active, and high conversion rate of fans. Proper business models refer to matching products that are marketable after accurate analysis of fans group attributes, and choose ways of realisation combined with their own resources and capabilities.

The two are exactly what Zhou Shaoxiong has.

Sun Yu, an industry watchdog, said the net red economy is a form of fan economy.

Both of them are realized by relying on the personal charm of the core personas and combining them with commercial channels.

According to Sun Yu analysis, the difference between the net red economy and the traditional fans economy is mainly reflected in three aspects: first, the core players are different; the net red is the grass root star that has been spawned in the Internet era; compared with the entertainment stars, the cost is relatively low; two, the relationship between fans and fans is different, the relationship between net red and fans is more equal, the stickiness is lower, and more time and energy need to be maintained; three, the way of cash realisation is different, the fans of fans are more easily impulsive through emotional consumption, while the fans of net red are more rational through the realization of material consumption, paying more attention to the professionalism and practicality of net red.

At present, the net red industry has achieved better realization of the electricity supplier by human centered, and the short video industry is developing rapidly. The content network red is rising: the decline of traditional media, the upgrading of public consumption and the pformation of the Internet into the scene entrance are the background of the rise of the net red industry.

China's net red industry is oriented by electricity supplier, selling goods is just needed, relying on fans to cash in, and the American net red industry starts from the content, creativity is king, mainly rely on advertising cash.

Referring to the experience of the United States, the domestic short video industry is developing rapidly, and content network red is rising.

Wang Liping, an analyst at Shen Wan Hongyuan, thinks this.

AI media Advisory Group researchers said that live broadcasting is more like a tool, content is the root.

In the mobile era of live broadcasting, net red's value and mind should occupy at least one to attract fans. The PGC network red is both a scarce resource.

From the network writer to "out of position" net red, content has always been a popular capital.

"Entering the era of universal creation, the core competitiveness of the platform will return to the content itself. The red net and the red net are only a kind of fast moving products. Vulgar culture can not become the mainstream of the market. High-quality content will open up the gold rush."

The above researchers are so commented.

Insiders also pointed out in an interview with reporters that at present, the domestic webcast platform is mainly based on Pan entertainment, aiming to build fans economy of anchor IP.

Anchors and spectators can communicate in real time, and pan entertainment platforms are mushrooming.

The seven wolves are now rich in cash and holding billions of cash. In the future, they will not rule out new ways through investment and mergers and acquisitions.